creditshelf Markenrelaunch

Description

New CI for the fast growing FinTech start-up creditshelf. On the basis of strategic analyses and workshops, we defined a grounded brand strategy and positioning: the designer of digital SME financing. We transferred the strategy to an outstanding CD that puts emphasis on emotions. And remains serious at the same time. The logo shows more openness and dynamics. Colours, fonts and imagery are young, modern, fresh and powerful. They successfully reshape the old, conservative and replaceable CD.

Statement of the jury

The revamping that has resulted in this new corporate design endows it with tremendous freshness and dynamism. A well made design that engages with all touch points in a contemporary fashion, and in so doing creates high recognition value and has a positive impact.