Tsubame-Sanjo Factory Festival

Description

The role of the design for KOUBA – Factory Festival was to bring together the visitors and the craftsmen of the factory. We changed Tsubame-Sanjo’s theme colour from the iron black and flame red of a blacksmith to pink and silver, combined with a »yellow and black oblique striped pattern« which is used to keep visitors alert, and created a »pink oblique stripped pattern« design as visual communication elements for the event decoration that catches the eye of the visitors.

Statement of the jury

The pink-striped design ensures a high level of awareness and recognition of the festival and the communications materials. At the same time, the design makes a youthful, fresh and contemporary impression.