International-GIF-Social-Viral- Corporate-Brand-Design #kstr

Description

What happens when you do corporate identity differently? When it’s based on a social media platform instead of a fancy website? For us, this new stance grew into a total worldwide viral Giphy success! Kochstrasse™ GIFs can be shared by agency colleagues, clients and friends via all social media applications (adding up to more response than renowned international brands) in posts, stories and presentations. It’s a truly authentic corporate identity, modular in use and 100% social-compatible!

Statement of the jury

The brave and self-confident idea to use the GIF platform as the creative base for the corporate design produced a fresh, vibrantly youthful and attention- grabbing web presence.