Expedition2025

Description

Expedition2025 is a digital future magazine about global economic change processes from the management and IT consulting firm MHP. With ten reports a year, the magazine is aimed at employees, business partners and applicants. Expedition2025 stands for high relevance and content depth. A fluid design concept based on the web-based storytelling tool Pageflow ensures visual diversity through media such as integrated videos, motion graphics, 360º views and podcasts.

Statement of the jury

The arrangement of the reports and their authors is clear and concise, with the most recent post highlighted. Films, motion graphics and other such formats are only made available at the second level, where they complement the respective texts meaningfully. The result is a design that convinces on all levels – technologically, visually and in terms of content – consistently representing the magazine and its conceptual focus on the future, while at the same time managing to meet the aesthetic demands of the brand in every respect.