CTCLove rebranding

Description

CTCLove – the only youth channel within CTC Media Holding. Purpose: Create powerful branding for merchandising and PR due to lack of ATL/BTL budget. Idea: We created a special world with a prominent graphic context, a recognisable brand hero and objects that make CTCLove easy to remember. Results: Channel share and coverage increased more than twice in comparison with the previous period after rebranding. Channels: TV channel theme, OOH/print, merchandise, transport branding, corporate materials.

Statement of the jury

The cute and colourful illustrations made of overlapping circles create a strong visual context that looks young, fresh and stylish, evokes a high level of emotions and makes its presence unmistakable.