Volkswagen Professional Class Kampagne – Egal was Sie machen

Description

When creative ideas go hand in hand with neuroscientific insights, something special is just around the corner! Our concept was built on the role emotions play in human decision-making. Volkswagen Professional found the idea quite convincing and switched from rational information to emotional fascination. The result? A fast-paced, good-looking campaign that performs!

Statement of the jury

The campaign is aimed at self-employed people working in a wide variety of professions. The unusual staging of the motifs grabs attention and draws the eye, while also touching the viewer emotionally. The clever headline formulation »No matter what YOU do« – »WIR machen…« makes the message tangible. A strong concept that uses emotion in place of information overload.