Decadia

Description

Decadia is a reliable service provider for all aspects of company pension schemes. The design concept reflects the company’s values. Modernity and tradition, accounting and digitisation combine in the image of a slide rule. The colour scheme reflects the company’s core areas of expertise: Gold stands for value and success, while dark blue symbolises security and trust. The line-based logo offers creative freedom to design individually targeted approaches.

Statement of the jury

The linear logo stands out because it is not fixed and looks loose and flexible. The consistent extension of the design concept across the entire imagery gives the company an appealing look. The classic colour palette combined with gold accents contrasts with this and balances the brand image.