Volkswagen Reifenversicherung

Description

When you drive, they keep you in contact with the world around you. They keep on rolling to carry you safely to your goal, along roads and paths, over asphalt and gravel, through mud and snow, in the heat and cold, day in day out. They are robust and withstand punishment from tight curves and heavy braking, from glass and the kerb – every strain, for thousands of kilometres. We depend on them completely.

Statement of the jury

The subjective perspective brings the audience close to the asphalt and allows them to see first-hand the stresses put on car tyres during daily use. A well-made film where the product speaks for itself.