GVH MobilCard 63plus

Description

Selected everyday objects reminiscent of product design in the 1960s and 1970s are at the heart of this campaign. The retrospective motifs have been carefully developed for the target group, finely combined and colourfully presented. The appeal exudes nostalgia in the collective consciousness of the recipients, thereby stimulating their willingness to buy. By skilfully combining these historical objects with product messages, the common is contrasted with the uncommon in unusual, attractive way.

Statement of the jury

The nostalgic campaign motifs ensure a high level of attention and emotion that is further enhanced by the headlines. It’s only in connection with the GVH logo that the headlines’ original ambiguity becomes clear.