SASELOMO

SASELOMO

Description

Natural and sincere as brand key words, Saselomo skin care series gives customer individualized care while keeping industrial production standards. The cylindrical package with subtle concave design is customized according to ergonomics on different packages. The color selection comes from rhizomes of natural plants and is paired with natural textures similar to clay, creating a sensual surface. The outer package is a book, inviting customers to read and appreciate the »book of nature.«


Statement of the jury

The design for the range of care products combines elegant minimalism with sensual details. In addition to the delicate, natural-looking colours and the haptically fascinating surface, the gentle concave depression is especially striking and lends the cylindrical bottles and cans a sculptural aesthetic. Another nice detail is the book about nature, which is integrated into the packaging and underlines the claim to naturalness.

Winner

Excellent Communications Design
Packaging