Nachhaltiges Verpackungskonzept

Description

Innovative, individual packaging solutions made of environmentally friendly, compostable and recyclable cardboard material is what distinguishes Edelmann. With the secondary packaging for Kneipp’s Lip Care product, Edelmann successfully managed to create harmony between the high haptic and visual demands of the cosmetic industry and sustainable packaging. The structure and the specific smell of the cardboard, which contains 25% grass, are deliberate features of the holistic packaging concept.

Statement of the jury

The striking packaging made of grass cardboard smells pleasantly natural, can also be felt haptically and thus underscores the brand promise in an original way.