Conviction

Description

With Longines’ Ambassador of Elegance Ms Zhao Liying in Paris, we conceptualized and filmed a story, Conviction, for Chinese Valentine’s Day, that is both accessible and meaningful in order to convey Longines’ brand of love to consumers. In elevating love to greater heights, the perseverance of our love is what makes romance lifelong. Continuously building the definition of Longines’ love and portraying it to consumers creates an emotional expression and a connection between them.

Statement of the jury

The advertisement presents the wrist watch in atmospheric, romantic images as the perfect Valentine’s gift. The message is plain and simple: there is just a »small« gift missing if you want to achieve great happiness. A professional and contemporary film that is overall very high quality.