KESSEL AG

Description

KESSEL AG’s brand presence was modernised cross-medially to match the requirements of the international market leader. A system for visual communication was developed based on the colour violet as its unique characteristic. In order to implement the distinctive brand identity, all service providers are being supported by means of a brand portal and help desk. The new corporate design will be integrated with product design to make use of the high recognition value at all touch points.

Statement of the jury

The brand presence, carefully and comprehensively implemented across all media and touch points, presents the company in all its facets as modern and contemporary. The clear and meaningful design is made even more unique through the use of purple as the main colour, underscoring the identity of the brand.