Crazy about Porsche

Crazy about Porsche


A new form of brand communication. The website »Crazy about Porsche« is an animated and inspiring community platform for fans and friends of the Porsche brand. Michael Köckritz, the creative force behind, and his team joined forces with Porsche AG to visually position brand-relevant themes intelligently and in unexpected ways within the context of lifestyle, design, art and culture. Full of stories that are deeply connected with the Porsche lifestyle.

Statement of the jury

This high-quality website reflects the focus put on aesthetic and design down to the finest detail. A strong platform concept with exciting articles that emotionally combine the myth connected to the brand and the perspectives of fans.


Excellent Communications Design