Weingut Leitz goes Aldi Süd

Description

For the cooperation between renowned winery Johannes Leitz and Aldi Süd we have created a wine brand positioned at the top of the Aldi range. We use authentic storytelling to communicate the unique Rheingau terroir and its character-shaping soils directly via the label, which boasts a remarkable high-grade paper and finish and with its special illustration makes a statement against interchangeability. Thanks to the success of the product range, it was expanded to include a rosé after one year.

Statement of the jury

The design of both wines looks youthful, contemporary and high-quality and reflects not only the origin and the terroir, but also ensures ease of recognition in the wine rack.