BRISK bei Haarausfall

Description

We created a performance packaging design for the new BRISK for Men anti hair-loss product range. Its innovative, arginine-based formula really makes a statement in terms of its contents and effects. Accordingly, our packaging design also makes a statement at the POS.

Statement of the jury

As a central design element, the red exclamation mark looks extremely striking and makes the package impossible to miss at the POS. In addition, the visually loud design emphasises the promise of effectiveness, which is further reinforced by the term »Power…«.