Botaanik Bar is all about plants and in our case their taste (alcohol is basically liquid plants). For us taste is everything, so we wanted to have a super-close look at the incredible taste of plants. We chose X-ray photography. All X-rays are self-photographed at a local vet clinic who agreed to rent out their X-ray equipment.
Statement of the jury
The x-ray images of plants and bar utensils give the brand design a special aesthetic and make it highly recognisable. In addition, the transparency clearly demonstrates the concept idea.