Berner Kantonalbank

Description

Together with the Berner Kantonalbank (BEKB), cyLEDGE Swiss developed a design concept that makes it possible for the BEKB to visualise the themes and needs of their customers and communicate these across all channels. This systematic approach guarantees a thoroughly consistent and lasting positive brand experience while remaining flexible for the incorporation of innovative services and tools in the future.

Statement of the jury

The modern graphic is based on an extensive modular system of pictograms, three-dimensional icons and imagery that flexibly and comprehensively depict the various themes. This creates a distinctive brand design that combines the customer experience and company philosophy in a future-proof way.