Corporate Design für Dirk Heinrich Fotografie

Description

The photographer Dirk Heinrich specialises in portrait and sports photography. Together with the new word mark, these core areas of expertise have become the core element in his new corporate design. Both elements form a flexible system with a high level of brand recognition: The diagonal arrangement of the word mark and the emphasis on portraits and sport define the format, enabling it to be used in all media. Further emphases can be added at any time.

Statement of the jury

The two areas over the lower right corner border the otherwise purist blank white surface like a picture frame waiting to be filled. In the top left, the name and profession are clearly readable. At the same time, the »empty« spaces create a contrast to the photos without distracting from them. A self-confident, minimalistic presence that focuses on the excellence of the photography and captures attention and curiosity precisely through the reductionist nature of the design.