Kees Smit Tuinmeubelen – Optimal online & offline results with innovative banners

Description

The campaign consists of several html5 banner sets. The banners contain dynamic elements that adapt to the location of the user, the day of the week and the time of the day. This guarantees that the user is always shown the most relevant banner and receives information that makes him more likely to convert.

Statement of the jury

In addition to the striking design, the banners were provided with dynamic elements that work together to generate a high level of attention. The effect is further amplified by the fact that users only see banners referring to shops near them.