The Probikeshop Embassy aims to create the 1st physical shop where the brand that is the French leader and major European player in online bicycle welcomes customers and presents the latest industry news using an overhead conveyor covering most of the space. The concept store is fully modular and designed as a space for life and dialogue. This project responds to several challenges: to showcase the multiple references proposed on the Probikeshop website, while expressing movement and energy.
Statement of the jury
It’s fun how this modular design concept maintains a balance between product and community in a contemporary way that targets specific groups.