Robotics alliance is a strong network for growth within the Danish robotics industry. Companies join forces in an alliance of people with specialist knowledge and robotic skills. The inspiration for the identity came from the passion of the people wanting to leave their mark and change the world through robotics technologies. The logo symbolises humans and technology working together. A fingerprint and a network of circuits merged into the shape of an »R« letter.
Statement of the jury
You can feel the revolutionary impulse. The change in the world through robot technology becomes visually accessible. The programmatic logo connects humans, technology and the future. The result is an outstanding brand image that impressively brings out the unique identity of the Danish robotics industry network.