Wir leben Thüringen

Description

Independent reporting, close to the action – that’s what the TA stands for. In line with its claim We live Thuringia, the TA launched an image campaign on the occasion of its 30th anniversary, which gives the journalistic work a personal touch. The face of the campaign is Editor-in-Chief Jan Hollitzer – alone or in conversation. We deliberately chose a highly personalised campaign. Readers should be able to identify with the faces beyond the product.

Statement of the jury

Strong image campaign for the Thüringer Allgemeine on its 30th anniversary. With its Editor-in Chief Jan Hollitzer as a role model, independent reporting by the TA gets a personal face. The claim We live Thüringen is achieved as the persuasive core of the newspaper’s brand.