Markenrelaunch GSK Stockmann

Description

Lawyers who make their client’s business their own and advise accordingly, whilst always taking the client’s perspective: this is what makes GSK Stockmann unique. The new statement »Your perspective.« and a complete relaunch of the brand communicate this positioning. Varying perspectives are the central theme: authentic image motifs show the firm’s own lawyers superimposed on graphic competency motifs conveying the statement via a second, client-centred level.

Statement of the jury

The relaunch of a business law firm that is as unusual as it is successful. The focus on what distinguishes the lawyers of the firm: their clear client focus, coupled with with the new claim: »Your perspective«. The excellent configuration involves playing with perspective, using authentic images of the lawyers and a second level of imagery centred on the clients.