Porsche E-Performance Hub. Performance, electrified.

Description

Porsche launched the E-Performance Hub to be the first choice of destination for customers and prospects regarding electric mobility topics with the aim of reducing prejudices and closing knowledge gaps, thus positioning the Porsche brand clearly against the competition in the field of electric mobility. When the fully- electric Taycan is launched, the hub becomes the central interface for generating over 30,000 pre-orders – well above the set lead targets.

Statement of the jury

High-performance electromobility is presented optimally by the website dedicated to the Porsche Taycan. The launch of the Porsche e-performance hub has an electrifying effect on the competition and takes action against all preconceptions. The design brings out the information perfectly. The intelligent information architecture is combined with the best entertainment and vividly shows that an electrified automotive soul is also possible. As a result, the launch of the fully electric Taycan has created outstanding performance, based on information and entertainment.