LG Wetterbericht

Description

Farmers as well as seed manufacturers eagerly await the announcement of the field type results. Until now, the data has been communicated in the form of regular table sheets by the manufacturers. LG, however, presents the current results as an impactful weather forecast. This new way of casual presentation highlighted LG’s top types and gained more traffic on their website.

Statement of the jury

Attention-grabbing presentation of the current national variety results for maize by wheather repprt, so to speak, which farmers and seed manufacturers look forward to feverishly and which were previously communicated in document form. The new, more informal presentation puts the focus on LG’s TOP varieties and ensures there is plenty of traffic on their website.