Bomapp-brand identity

Description

Bomapp is providing lifestyle insurance services with efficient policy administration and claim features. BX was designed to offer consistency in terms of Bomapp’s core values and BX. Its symbol, motif graphics and overall design conveys the image of »embracing«, further strengthening the brand’s identity. The letter »B« logotype, was designed to reflect the golden ratio. The design was made to be mathematically accurate for the image of trust and professionalism: the core value of insurance.

Statement of the jury

A coherent brand identity creates the design of this new lifestyle insurance service for managing and protecting insurance policies. The image of trust and professionalism is rediscovered in mathematically correct shapes. The design impressively conveys welfare and responsibility as a core value of the company.