MAVETRA Brand Building

Description

»The best of two worlds« is the positioning of the two MAVETRA coaches. Facts and emotion, head and heart – contrasts are heavily worked into the entire look of the brand. The main visual is at eye level and makes the two worlds clear: graphical style, facial expression and a colour blending of orange to blue – as well as the two strengths of the coaches – are a successful mix for the clients. The two worlds are being pushed further in the typography mix and the illustrations.

Statement of the jury

A strong brand identity forms the positioning for both MAVETRA Coaches: »The best of both worlds«. The two worlds of head and heart are successfully executed in the contrasts found throughout the entire brand design right down to the blending of colours from orange to blue and persuasively convey the strengths of the coaches.