Rosa. Kommt gut an.

Description

Boarding, please! Since 2018 Hildesheim, Germany has a new face – the Rosa public tariff association. The name Rosa is a tribute to the thousand-year-old rose tree of the Hildesheim Mariendom, one of the landmarks of the region. The wind rose also serves as a logo element, symbolising a directional function without detours. Through the personification of Rose we created proximity to the people of the region.

Statement of the jury

The Rosa Tariff Association has a graphic new brand image, homage to the thousand-year old rose bush of the Maria Cathedral in Hildesheim. The emblem of the region and a guiding wind rose were the inspiration for the logo. The personification creates proximity and a contemporary and communicative brand presentation.