Wirtschaftsdialoge

Description

How does a membership magazine become a dialog medium? We were able to answer this question in our collaboration with the Rhine-Main-Neckar Chamber of Industry and Commerce (IHK) on its membership magazine »Wirtschaftsdialoge«. The result is a new, expressive editorial design that coherently rounds off the editorial concept and, through its formats, specifically promotes a dialog with members. The redesign gives the magazine a new relevance in terms of both content and visuals throughout the IHK.