RAL FARBEN WEBSITE & WEBSHOP

Description

Modern and comprehensive interaction with government designers is the guiding principle of the new »RAL COLOURS« website. The design of the user interface transports the brand content "Innovation & reliability. Worldwide" in a fresh way. Visitors are offered both emotional information transfer and convenient shopping. The pointed design of the online shop and website offers the perfect customer journey when it comes to design tools from »RAL COLOURS«.

Statement of the jury

The new web presence of »RAL FARBEN« promises a perfect user-centered customer journey and presents itself in a modern and contemporary way without denying its traditional origin as the oldest color standard in the world.