Audi S1 Kampagne - Groß in der Wirkung

Description

With this attention-getting and original cross-media campaign, the Audi S1 is able to unfurl the power of its 231 HP in the media as well. In RAMP magazine, a cardboard sleeve becomes a ramp. From there, an Audi S1 makes a powerful start, thanks to the augmented reality function. In Playboy, a sleeve with a black and yellow barrier tape look is wrapped around the cover girl with the slogan, “Size doesn’t matter”. And the foodie magazine BEEF features a gate fold-out with the unceremonious title SPEED. The effect of the Audi S1 in online media is no less considerable, with exciting special ads, 3D animation and video clips. A thoroughly successful campaign that perfectly showcases the Audi S1 with its brand values and attracts potential customers from the target audience.