Geimpft sind wir stärker!

Description

Lower-Saxony-State-wide, cross-media, nine-language COVID-19 Vaccination Campaign for "Niedersächsisches Ministerium für Soziales, Gesundheit und Gleichstellung". The Lower Saxony State Government reaches out to undecided citizens to get vaccinated through the message “We’re stronger when we’re vaccinated! So, get vaccinated. Get protected. Get tested.” Authentic vaccinated Lower-Saxons were staged in various motifs and statements.