Helaba - Werte, die bewegen | Helaba - Values with impact

Description

The brand core of Helaba (Landesbank Hessen - Thüringen) and its employees are value-oriented actions. In all campaign components, Helaba uses a visual "shifting mechanism" to ensure movement forwards or upwards - triggered by the Helaba logo. This dynamic inherent in the campaign signals that Helaba does not see its values as an "end in themselves". They always serve to move customers and partners forward - in the sense of future, success or progress. Values with impact.