Stichting Lezen en Schrijven (Reading and Writing Foundation)

Description

»Lezen en Schrijven« reduces literacy difficulties in Holland, so their brand identity must be accessible and coherent. Illustrations with simple shapes and colors make texts accessible for a less literate audience, images and text always strengthen each other. In the logo, an eye and pencil visualize the foundation’s name. The color palette underlines the human aspect and ensures diversity with light to dark pink shades. The result is accessible itself, but also a showcase for accessibility.

Statement of the jury

»Lezen en Schrijven« is dedicated to combatting illiteracy in the Netherlands and, with this in mind, has optimised its own brand website regarding accessibility. Illustrations comprising simple colours and shapes supplement the text and makes it accessible to people with literacy problems. The logo, comprised of an eye and pen, visualises the name of the foundation. With its use of light and dark pink tones, the colour pallet symbolises humanity and diversity. A strong and exemplary branding, which actively approaches those with literacy problems, thereby making a relevant contribution to society.