SNICKERS Fan Talks
Goodbye Public Screening! Welcome Watchalongs! Pandemics and major events do not go hand in hand. In addition to a large-scale digital campaign with Jürgen Klopp, SNICKERS launched the first digital public screening for EURO 2020 based on the watchalong trend: SNICKERS Fan Talks. We developed an interactive campaign with 7 live shows with professional players, creators and fans, which could be viewed as a 135-minute second-screen format to TV on the SPORT1 channels, on social media and YouTube.