Bäckerei Mangold – Corporate Identity
The Mangold bakery with 37 locations in Vorarlberg has undergone dynamic development in recent years and opened its new headquarters in Dornbirn in 2019. The perfect occasion to reflect on and sharpen the brand. Since then the claim “By hand since 1850” has focused on tradition, family, craftsmanship and quality. The bright, appetizing visual language makes you want to indulge. The textual statements “One should …” trigger an inner consent on the one hand and give food for thought on the other.