DSV-Group Brand Design

Description

On basis of the Sparkasse brand icon and ist geometric shape, which has existed since 1938, design guidelines were defined for the DSV Group that formally unify the overall appearance, while at the same time allowing sufficient design freedom for the respective sender brands. The flexibly utilizable design system makes the extensive range of services of the DSV Group come to life. The circular shape forms the largest design bracket. The color coding gives the core brands their unique character.

Statement of the jury

As colourful as life: the new brand identity of the »DSV-Group« not only appears modern, fresh and friendly, but also impresses with a high degree of flexibility, while always maintaining recognition of the brand and its service areas across all media.