DrEberhardt – Rebranding & Packaging Design

Description

DrEberhardt has been developing aromatherapy and natural cosmetics products in Austria since 1987. The comprehensive range has been restructured and the packaging design was completely renewed. The new colour coding visualizes both the scent and effect according to TCM across all products. The organic pattern is based on the shape of Lake Neusiedl. According to the motto »I travel with you through scent and time«, each product tells of a very special moment.

Statement of the jury

The packaging design for the aromatherapy and natural cosmetics products from »DrEberhardt« follows the minimalist trend in the industry consistently, yet creates a clear and unambiguous distinction through striking details. Within the range, the products can be distinguished by the name and finely nuanced colour coding.