Molecular Typography Laboratory

Description

A series of posters that are part of an experimental typographic research called‭ ‬”Molecular Typography Laboratory‭.‬”‭ ‬The Laboratory examines the speculative premise that the characters of the Hebrew alphabet have a molecular structure. ‬The research shows how this assertion affects the Hebrew alphabet‭, ‬word‭, ‬and language‭, ‬and examines the discipline through the parameters of function versus aesthetics‭, ‬and content versus form‭.‬

Statement of the jury

Is the Hebrew alphabet based on a molecular structure? This speculative question is the core of an experimental typographic research work by Kobi Franco Design. This also resulted in an extraordinary poster series whose different illustrations interpret the topic in a variety of ways through a playful use of mutually complementary characters, shapes and colours. It’s a fascinating research project in the field of typography based on an exciting intellectual approach that arouses curiosity.