Asahi Group Holdings

Description

The brand-new office showcased Asahi Group’s strong branding identity. The overall design was influenced by the “A” in parallel 45-degree diagonal lines from the logo, meanwhile, the colour scheme was inspired by the products. To symbolize the globalised positioning, the World Map at the reception area was composed of hundreds of bottle caps from the group’s beverage brands. Moreover, the welcoming circular bar evokes a stylish atmosphere, mirroring the visual experiences of an actual bar.

Statement of the jury

The new office design consistently picks up on the striking aesthetic features of the word-picture brand and the product design and translates them into a modern interior that is convincing both formally and functionally down to the last detail.