Anzeigenkampagne für Nyhues
Campaign for our customer Nyhues International Carpet Collection: Publication of six advertisements in the journal of Engel & Völkers (GG). Theme: Employee/ Managing Director guarantees for quality and service with his personal signature. The premium quality and fair manufactured product “carpet” fades into the background and forces the viewer to take a closer look. The text is concise and emotional. The flexible logo and the text colours adapt to each scene. Recognition: through the whole scene.
Statement of the jury
The motif with the employees in the foreground and the carpets in the background is initially jarring (in a positive sense), and arouses the interest of the viewer. The aesthetically sophisticated portraits also create a personal reference, building trust in the brand.