Universitätsklinikum Köln Jahresbericht 2014

Description

University Hospital Cologne’s annual report gives an initial visual impression of the hospital’s new image. Its corporate design makes use of a clear design language. It works with blue area elements that are complemented by a subtle grey. The design’s basic building blocks are simple geometric forms that correspond harmoniously with the logo’s lines. This pleasingly contemporary presence visibly transports the claim “Top-class medicine. Day by day. Hand in hand.” to the outside world.

Statement of the jury

The design, based on geometric forms and the colours blue and grey, has a contemporary, progressive look and perfectly reflects the ambition of the university hospital to be a competent provider of state-of-the-art medicine.