Vinas Altas – D.O. Toro

Description

Picasso’s bull’s head inspired Bravo, the design of the Toro designation of origin from Viñas Altas, El Corte Ingles’ own range of wines. An iconic and strong design that communicates the power of a wine with personality. The narrative of the design goes beyond creativity and it’s defined on the back. Iberian, untamed and noble. Never treacherous, always up for a fight and never surrenders. Bravo, faithful and majestic. Pure art. That’s our bull. That’s Bravo.

Statement of the jury

The design turns Picasso’s famous sculpture into a striking motif with exclusive charm.