Manner’s brand values are the basis for the development of the sound logo: Vienna tradition, the close bond to the St. Stephen’s Cathedral and the attributes of cordiality and lightness. The result is a violin pizzicato melody that is reminiscent of a waltz following the ringing of the famous “Pummerin” bell. The sound logo is the auditive equivalent to the Manner product packaging (Vienna, St. Stephen’s Cathedral, Neapolitan wafers, the colours pink and blue). See and hear Manner.
Statement of the jury
This audio logo reflects the brand values of this Vienna-based company in a distinctive, spot-on fashion.