Beck’s – globale Umstellung der Etiketten und der Sixpacks

Description

Bold, reduced, modern! For the global label and sixpack design relaunch, Beck’s focused on the essence. The look of the bottle contains a new neckfoil design, a bolder red oval, the removal of the decoration lines, an enhanced Beck’s key and the integration of the brewery’s founding year. Finally the iconic longneck bottle has been staged dramatically and full size on the sixpack.

Statement of the jury

The new, comprehensive design places even more emphasis on the bottle and creates an overall clean, modern and contemporary effect, making it easy to distinguish the varieties from one another.