Personality of the Year 2025Kate Raworth With the doughnut economy, Kate Raworth shows that success is not based on endless growth, but on social justice and planetary boundaries. Her Doughnut Economics …
Personality of the Year 2024Bettina Würth Bettina Würth, honoured as ‘Personality of the Year 2024’ by the German Design Awards, stands for a forward-looking corporate culture that combines sustainability and …
Personality of the Year 2023Paula Scher Paula Scher has left a lasting mark on the design world with her unmistakable style. For over five decades, the graphic designer has been setting new standards - from …
Personality of the Year 2022Sir David Chipperfield A pioneer of modern architecture: British architect David Chipperfield has set standards worldwide with his studio of the same name. His work is known for clear, …
Personality of the Year 2021Paola Antonelli With her visionary work, Paola Antonelli has fundamentally changed the perception of design and sharpened its cultural significance worldwide. As a curator at the …
Personality of the Year 2020Jasper Morrison With his minimalist design philosophy, Jasper Morrison has had a lasting impact on the perception of functional and aesthetic design. His works - from furniture to …
Personality of the Year 2019Peter Schmidt A true master of brand storytelling: for decades, Peter Schmidt has defined the look and feel of some of the world’s most iconic brands. Always with an eye for …
Personality of the Year 2018Jil Sander With her uncompromising vision and unmistakable style, Jil Sander has left a lasting mark on the fashion world. Her forward-thinking approach continues to shape design …
Personality of the Year 2017Hasso Plattner As a pioneer of Design Thinking, Hasso Plattner has played a key role in making complex digital systems intuitive, accessible, and user-focused. For his groundbreaking …
Personality of the Year 2016Konstantin Grcic Konstantin Grcic represents a bold new wave of German design – radical in thought, minimalist in form, precise in function. His work blends technical expertise with …
Personality of the Year 2015Nils Holger Moormann Nils Holger Moormann has redefined German furniture design: independent, unconventional, and always with a playful sense for how ideas and function come together. …
Personality of the Year 2014Gerd Bulthaup For Gerd Bulthaup, design is a statement. His kitchens go beyond function; they become stages for living, reflections of attitude, expressions of brand. For his …
Personality of the Year 2013Hartmut Esslinger Hartmut Esslinger challenged and shaped how a whole generation thinks about design. With his belief that design should follow emotion, he laid the groundwork for a new …
Personality of the Year 2012Andreas Haug und Tom Schönherr Phoenix Design stands for design that’s timeless, thoughtful and always looking ahead. Andreas Haug and Tom Schönherr bring excellence and a strong commitment to …