German Design Council

A platform for outstanding design– since 1953

The German Design Council – The Authority on Design in Germany Since its founding in 1953, the German Design Council has stood for the advancement of design as an economic, cultural and social force. As a thought leader, it has continuously driven dialogue between business, research and the design disciplines – with a clear objective: to unlock the potential of design for a sustainable future.

With the German Design Award, established in 2012, the Council sets an international benchmark for excellence and responsibility. The award honours projects that combine innovation with purpose – recognising design as a strategic tool for transformation and future viability.

The roots of the German Design Council are both a responsibility and a source of inspiration – driving the ongoing pursuit of quality, relevance, and visibility.

The German Design Award stands out for three key strengths:

  • a clear focus on the future, addressing themes such as circular design and artificial intelligence
  • a strong foundation within the German Design Council’s international network
  • and over 70 years of cultivated expertise in design culture

The German Design Council connects design and business – strategically, sustainably, and with impact. Backed by over seven decades of experience, and always with an eye on the future.

Further Awards and Competitions

Whether it's strong brands, groundbreaking innovations, visionary architecture, or the design talent of tomorrow – the German Design Council honours exceptional achievements. With a wide range of awards and competitions, it makes excellence in design visible and fosters talent, values, and future ideas.

German Brand Award

The German Brand Award is holistic, well-founded and neutral, and showcases brand successes in a unique way.

German Innovation Award

The German Innovation Award recognises products and solutions from across industries that demonstrate user-centricity and added value.

Iconic Awards

The Iconic Awards recognise innovative projects and sustainable solutions in the fields of architecture, product design and interior design.

German Design Graduates

The platform for young design in Germany. German Design Graduates showcases, supports and connects.

Commitment

The German Design Council is actively committed to strengthening the economic relevance of design, brand and innovation – through memberships, partnerships and the promotion of targeted projects and initiatives. At the same time, it drives forward key topics such as digital transformation and the integration of sustainability into corporate culture. Here’s a look at this ongoing commitment.

German Design Graduates

The German Design Council took over the project sponsorship of the German Design Graduates initiative in 2022.

BEDA

The German Design Council is a member of the non-profit organisation BEDA (Bureau of European Design Associations).

Mia Seeger Prize

The German Design Council supports the Mia Seeger Prize to promote emerging talent in design.

DIN

The German Design Council is a member of the German Institute for Standardization (DIN).

New European Bauhaus

Europe aims to become climate-neutral by 2050. The German Design Council supports this goal as a partner of the New European Bauhaus – an EU-wide initiative launched by the European Commission.

Service Design Network

The German Design Council is a partner of the Service Design Global Conference and the SDN Next Gen Conference.

World Design Organization

The German Design Council is represented as a member of the World Design Organization.