German Design Council

A platform for outstanding design– since 1953

The German Design Council – The Authority on Design in Germany Since its founding in 1953, the German Design Council has stood for the advancement of design as an economic, cultural and social force. As a thought leader, it has continuously driven dialogue between business, research and the design disciplines – with a clear objective: to unlock the potential of design for a sustainable future.

With the German Design Award, established in 2012, the Council sets an international benchmark for excellence and responsibility. The award honours projects that combine innovation with purpose – recognising design as a strategic tool for transformation and future viability.

Its roots trace back to the Federal Award for Good Design, one of the most significant accolades in German design history. This legacy is both an obligation and an inspiration: to continually evolve in terms of quality, relevance and visibility.

Today, the German Design Award distinguishes itself through three key strengths:

  • a clear focus on the future, addressing themes such as circular design and artificial intelligence
  • a strong foundation within the German Design Council’s international network
  • and over 70 years of cultivated expertise in design culture

The German Design Council connects design and business – strategically, sustainably, and with impact. Backed by over seven decades of experience, and always with an eye on the future.

In 1969, the Federal Award for Good Design (Bundespreis Gute Form) was presented for the first time. Organised by the German Design Council and sponsored by the Federal Ministry for Economic Affairs, the award was created to honour the growing importance of design.

Further Awards and Competitions

Whether it's strong brands, groundbreaking innovations, visionary architecture, or the design talent of tomorrow – the German Design Council honours exceptional achievements. With a wide range of awards and competitions, it makes excellence in design visible and fosters talent, values, and future ideas.

German Brand Award

The German Brand Award is holistic, well-founded and neutral, and showcases brand successes in a unique way.

German Innovation Award

The German Innovation Award recognises products and solutions from across industries that demonstrate user-centricity and added value.

Iconic Awards

The Iconic Awards recognise innovative projects and sustainable solutions in the fields of architecture, product design and interior design.

German Design Graduates

The German Design Graduates Initiative showcases and discusses the design approaches of recent graduates, providing them with support.