The Awards Show
Let’s Celebrate!
More than a prize ceremony, the German Design Awards Show is a vibrant stage, a buzzing network, and a key gathering spot for the international design scene. Hosted by the German Design Council, it takes place alongside Ambiente in Frankfurt am Main.
The Award Show is where the global design community comes together. Around 1,600 guests from design, business, culture, and media meet to celebrate creativity, innovation and impact.
At the centre of it all: the Gold Awards, presented on the big stage in a festive setting. Alongside the ceremony, guests can dive into an inspiring programme – from exhibitions of award-winning projects to panel talks that explore what’s shaping the future of design, from sustainable innovation to global transformation.
A special highlight: the presentation of the titles Newcomer of the Year and Personality of the Year – celebrating vision, influence and forward-thinking design.
Your Invitation to the Ceremony
All German Design Award winners will receive their personal invitation in December. Details on the programme and schedule will follow in good time.
Lights down, spotlight on. The crowd filters in, conversations start, anticipation builds. On stage: bold ideas and strong voices. In the room: fresh perspectives and real connections.
On 7 February 2025, over 1,300 guests from the worlds of design, business and culture came together in Frankfurt to celebrate outstanding design and the people behind it. The German Design Awards made it clear: design can spark innovation, take on responsibility, and shape the future.
For the first time, the new category Circular Design stepped into the spotlight, showcasing projects that embrace circular thinking, act sustainably, and push creative boundaries. Across all categories – from Excellent Product Design and Excellent Communications Design to Excellent Architecture – the awards highlighted design that stands for lasting quality. Honouring the Personality of the Year and the Newcomer of the Year, the show also recognised individuals who are reimagining design with courage and clarity.
With Insight Sessions, meaningful conversations, and the launch of the German Design Council’s latest study Design in Business, the event became much more than a celebration. It turned into a source of inspiration for anyone who sees design as a strategic force.
The Digital Exhibition
All entries are available online. On-site, a digital showcase presents the Gold-winning projects from the categories Excellent Product Design, Excellent Communications Design, and Excellent Architecture. Visitors can also explore the work of the finalists for Newcomer of the Year. The winner will be announced during the Award Show.
