Personality of the Year
Who’s Shaping Design?
These are the people making a difference: they inspire, create, and set new standards. Discover the Personalities of the Year – visionary designers who are rethinking design and driving it forward.
Since 2012, the German Design Awards have honoured individuals who open up new perspectives with clarity, foresight and creative excellence: the Personality of the Year. These individuals rethink design, shape the discourse, and leave a lasting mark – across disciplines and beyond boundaries.
“Whether designer, researcher, or pioneer in their field – what unites our Personalities of the Year is their courage to embrace change and their commitment to using design as a driving force for social development.” — Lutz Dietzold, CEO German Design Council
The distinction recognises people whose work resonates far beyond aesthetics, making their impact and engagement visible.
© Steffen Matthes
Personality of the Year 2025
Kate Raworth
“The economy is not a law of nature; it is designed.”
The German Design Award 2025 has honoured Kate Raworth and DEAL for their visionary contribution to economic transformation.
